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How Small is Too Small When it Comes to Text Size?

December 9, 2020
Font Sizes

TokensDirect custom tokens range in size from 0.800″ (approximately the size of a US nickel) to 1.25". Our most popular size is 0.984", slightly larger than a US quarter. The size of the token influences how big the text can be, as does the image on the token. It’s important to determine what’s important when you design a token – is the image more salient than the text, is the text a dominant part of the design or an after thought, are the text and the image equally important? These are things to think about when you visualize your token.

Because tokens are typically small, there is less surface area for text and an image or design, so everything needs to be scaled down appropriately. If you plan on using your tokens to advertise your business website and phone number, that information should be super legible and easy to read. If that is a secondary consideration, then the image or logo can play a more prominent role. 

We provide a paper layout of your token text with an image of the front and back shown in two different sizes – 3.25″ and then the finished size of your token. The reason for the two sizes is so that you can see the design, check the spelling, kerning and any other details on the larger image, but then see just how the token will look at size.

We always tell people – check the token carefully on the larger image, but then look at the smaller image. Things are VERY DIFFERENT when you shrink an image down to its finished size. It may look great at 3.25″, but look not-so-great when it’s small. 

What if the Text is Too Small? 

If you get your proof and it doesn’t look the way you anticipated, work with your sales representative to get it adjusted. The whole point of the paper proof is to find and eliminate problems BEFORE a die is cut. Once a die is cut, making a new one will necessitate another die charge. 

Our sales representatives can help you decide what will work best – they are the experts!

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