Free, Not Unlimited
Tokens Provide Light at the End of the Tunnel
During the revamping of his BP Car Wash in Toledo, OH five years ago, Mike Clarkson installed free vacuum stations as a way to reward his customers for their business. Just a few short years later, he realized that this free service - which even non-customers could use - was costing him plenty. "There were some people who were abusing it," Clarkson recalls. "They'd stay there all day. It was eating me aling in vac motors and brushes."
Read the full article to learn how Mike turned it around with tokens to generate real cash!
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