Marketing For Wally Wash Is More Than A Token Effort

Tokens offer a multitude of marketing opportunities!

George Brown has learned a few things about operating a car wash over the years-especially about the importance of marketing. While car wash marketing does not have to be flashy or high-tech, it does have to be undertaken on an ongoing basis. Brown is quick to try a new approach­ and alter it depending upon the results and customer feedback. And he is not shy about adopting other people's ideas to suite the needs of his eight self-service bays or his express exterior tunnel wash. That devotion to marketing has helped the Oklahoma City Wally Wash to grow despite challenging times.

While Wally Wash is new to the Oklahoma City scene. Brown established it with lessons learned from more than two decades of car wash experience. He owns a pair of self-serve car washes-a six-bay model and a seven-bay version. Both have operated strictly on quarters for the past 22 years.

"l have consistenly been frustrated with people who get S10, $15 or $20 worth of laundry change," says Brown. "When you have quarters, laundry people, cab drivers, pizza delivery people all come to your establishment to get quarters. So low and behold, on Saturday morning you're running low," recalls Brown. ·'So you have to run out early to refill the quarters. You are literally a drive-through money exchange for laundry. So with the new car wash. I figured I'd go to tokens and get rid of quarters."

Real the full story about Wally Wash's journey into tokens.