The marketing opportunities available for token-based car washes are limited only by the operators imagination.
The numerous benefits - to both car wash operators and their customers - for using tokens rather than cash as a basis for operations. Tokens valued at $1 or more save customers from handling unwieldy amounts of quarters - while simultaneously eliminating in-numerable trips to the bank to replenish quarters (said quarters having gone to other local projects like Laundromats and poker games rather than for your car wash). When tokens are imprinted with the car wash logo they serve to introduce or reinforce your brand - and serve as mini-billboards to promote your business each time they are seen in pocket change. The marketing opportunities available for token-based car washes are only limited by the operator's imagination. And let's not forget about the additional profit - which can be substantial - when tokens are sold but no used.
“Staying Secure with Car Wash Tokens: an Interview with Dottie Hopkins”
“One Car Wash Discovers the Benefits of Switching from Quarters to Tokens”